I hate to admit it, but I've broken one of my own rules. I've been so busy with social media - advising clients, reading studies and articles, giving presentations and one-one-one counseling - that I neglected my own blog! While I've still been active in Twitter and Facebook, I've let my favorite form of online social interaction lag.
By way of an apology, here are the highlights of what I've been up to during my absence, and a promise of more entries to come:
- My colleague and client, Sara Canaday, and I gave a presentation on social media and personal brand to Vistage - a wonderful networking group of c-level executives. The presentation, Virtually You: Taking Advantage of Social Media While Taking Care of Your Brand, gave an overview of the Whys and What-fors of social media, paired with practical advice on conveying a consistent, authentic brand online.
- Speaking of Sara, we rounded out and launched her new brand and web site. Sara is an engaging speaker and an amazing resource for anyone interested in leadership development, personal brand, or effective communication and presentations.
- I'm working with a national real estate services company to produce a digital magazine for homeowners. I promise to share once it's published.
- I'm helping brand an Olympic hopeful in the amazing sport of dressage. Whit Watkins is an accomplished athlete and rider with all the talent, determination, and poise it takes to become an Olympic champion. Our job is to get her the financial backing she'll need to make it in one of the most expensive, elite sports around.
- I attended the BlogHer '09 Conference in Chicago. The conference focuses on best practices, blogger outreach, creativity, social media, and all things related to blogs and the women who love them. I met some amazing people and took notes on many topics. "Inbound" marketing is at the forefront of every discussion I have lately, and BlogHer was a great place to take the pulse of the industry.
- I moved! Okay, so it's not work-related. But it does help excuse my absence. A bit.
I'll be blogging more in the coming weeks about the social web and why it's such an unavoidable topic - even for those who don't yet see it as relevant to their businesses. I'll also bring you some updates on clients, evaluations of a some social media tools and applications, and any other interesting tidbits I find along the way.
Before I go, a question: Have you broken any personal rules or concepts lately? What preaching haven't you practiced?

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