Developed in conjunction with Blueshoe Marketing and Nikki Weiland.
Mangum Builders designs luxury homes for clients who are committed to a sustainable lifestyle. They needed messaging that spoke to the buyer's love of "green" building and expressed a superior knowledge of the technologies and science behind sustainable building and lifestyles - all while maintaining focus on a magnificent luxury home product that did not sacrifice elegance, comfort, or design. "Extravagant green."
We developed a "capsule" style approach to their messaging, creating distinct pieces of messaging that could be used in various marketing pieces, without losing the overall tone. The first use was in a stunning photo brochure, and then the pieces were reorganized for Mangum's Web site. "Mangum Builders believes that the word custom actually stands for
something. It means building your dream home, not ours. It means
finding the ideal architect and interior designer for your style and
your needs. It means creating livable spaces that incorporate green
principles seamlessly into your world. It means building your home on
your perfect site.
Mangum Builders has cultivated enduring, reliable relationships with top subcontractors in every imaginable field and specialty to make sure that no request is off limits to our clients."
"From the most intricately detailed and rich baroque to the razor edge of contemporary; you’ll find no big box, cookie -cutter homes with Mangum Builders."
"Mangum clients are captains of industry. They are sophisticated, knowledgeable, and savvy. They recognize Greg’s inherent business sense and appreciate the follow -through that comes with a Mangum-built home."
