Developed in conjunction with Drumroll™.
Macerich and Westcor needed to promote their new GIVE Style and GIVE Green cards in a way that would engage consumers and distinguish them from competitors. The content focuses on the unique features of the card and highlights the functionality of the award-winning site.
"Imagine the gift of endless possibilities – a gift they’re certain to love. That’s the gift of GIVE. Because it’s an American Express® branded card, it can be used at millions of merchants worldwide. What’s more, cards are also accepted at Macerich and Westcor shopping centers. A myriad of possibilities – right around the corner!"
"Appeal to their better nature. GIVE Green is the gift that gives back with a donation to American Forests’ Global ReLeaf program. So you can give them the gift of endless possibility - with a side order of good conscious. And because it’s an American Express® card, they can use it for whatever they want, wherever they want it."
